The beauty of Adveyesor is that it is always working for you, providing an unbiased picture of your business environment. It is silently collecting information for you each and every day, and the more days that go by the more interesting results become. As days turn into weeks and months, trends become obvious, revealing the potential for improvements that was otherwise hidden in plain view.
I will illustrate this with an analysis of data from a retail store in a small downtown area. This location uses two sub-$100 cameras, one placed in the front window to monitor pedestrian and car traffic while the other is monitoring the cashier's station. Since the store only draws customers from the street, understanding traffic patterns is critical information. The storefront is the primary means of getting drivers to park and then convince them to come in the front door.
This brings to mind two questions:
1. Of the available foot traffic, how effective is the store at drawing customers inside?
2. How does the vehicle traffic translate into pedestrians and customers?
Adveyesor provides the answers.
This brings to mind two questions:
1. Of the available foot traffic, how effective is the store at drawing customers inside?
2. How does the vehicle traffic translate into pedestrians and customers?
Adveyesor provides the answers.
This chart shows people walking by on the sidewalk compared to customer activity at the checkout. Saturdays have the green marker.
Because of camera placement, the count numbers are not absolute (why there are often more counts in the store than outside), but the shape of the curves accurately reflects activity trends.
With few exceptions, it is clear that when there are people walking by, a steady flow of customers follow. It is also apparent that the relative percentage of customers coming is highest on weekends, and Saturdays have the most pedestrians and customers.
Because of camera placement, the count numbers are not absolute (why there are often more counts in the store than outside), but the shape of the curves accurately reflects activity trends.
With few exceptions, it is clear that when there are people walking by, a steady flow of customers follow. It is also apparent that the relative percentage of customers coming is highest on weekends, and Saturdays have the most pedestrians and customers.
Now let's examine vehicle traffic. The blue customer line is the same as it was above, but now the purple line now shows car counts.
Here is a surprise result - there are more cars on late-weekdays than on Saturdays! Though the conversion rate of drivers to pedestrians (and then customers) is highest on Saturdays, there is about three times the potential to improve weekdays, especially Fridays.
Here is a surprise result - there are more cars on late-weekdays than on Saturdays! Though the conversion rate of drivers to pedestrians (and then customers) is highest on Saturdays, there is about three times the potential to improve weekdays, especially Fridays.
The camera doesn't lie. Even though I am very familiar with this store I did not anticipate this result! The trends are quite clear from the charts - these are not a subtle details that need to be teased out of the data, but obvious and repeating patterns.
It is clear that there is significant growth potential by targeting ways to get drivers to notice the store and then stop to come in. Whether it is a social media outreach, flashier signs, weekday specials, or any other approach, it is obvious that effort and money spent to improve sales on these days can pay off sweetly.
Since Adveyesor is watching these trends all the time, once changes are made the charts can be used to objectively compare the effectiveness of the campaign. Now there is a tool to take the guesswork out of identifying where to focus your business energies - and help you verify that the investments were worthwhile (or not)!
How can two cameras and Adveyesor help your business succeed? Contact me to find out at sales@intellens.com.
Clay
It is clear that there is significant growth potential by targeting ways to get drivers to notice the store and then stop to come in. Whether it is a social media outreach, flashier signs, weekday specials, or any other approach, it is obvious that effort and money spent to improve sales on these days can pay off sweetly.
Since Adveyesor is watching these trends all the time, once changes are made the charts can be used to objectively compare the effectiveness of the campaign. Now there is a tool to take the guesswork out of identifying where to focus your business energies - and help you verify that the investments were worthwhile (or not)!
How can two cameras and Adveyesor help your business succeed? Contact me to find out at sales@intellens.com.
Clay
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