The Adveyesor software package is an end-to-end application for acquiring images from a network of cameras, processing and storing information on customer behaviors for later review, and then interactively creating reports.
Let me take you on a brief tour of Adveyesor and kick the tires a bit.
In order for Adveyesor to know what you are interested in, you must first define rules that tell the software what to look for and what to ignore. Just draw boxes and circles so it understands what you want to monitor.
Set a daily schedule and Adveyesor will automatically wake up an start monitoring your store. It will keep track of all customers that follow the rules you have set, and will even send you updates by e-mail or text message, if you like.
After several days of watching your store, you can produce charts showing how each day compares to the others. The chart is "live", so you can change your search criteria and see the results instantaneously.
By clicking on any day's point on the chart, you go directly to the hourly chart for that day. Here, the weather overlay is shown to help you get an idea of how the weather affects your business.
This day got off to a great sunny start, but then turned gray and started to rain. See the difference it made?
This day got off to a great sunny start, but then turned gray and started to rain. See the difference it made?
If you monitor multiple cameras, you can view them on the same chart to look for trends.
In this example, there were two cameras - a "People" camera pointed out the front window watching potential customers walk by, and a "Cashier" camera at the checkout.
On this particular day it was very clear that the draw of customers into the store from the foot traffic outside was excellent.
On this particular day it was very clear that the draw of customers into the store from the foot traffic outside was excellent.
If charts don't tell the whole story (or you have questions about the charts) you can click on the chart to jump directly into the history and see what each customer was doing.
Here the green dot is the starting point, the red dot is the ending point. The customer's head is identified and tracked as is the overall body location and motion.
Here the green dot is the starting point, the red dot is the ending point. The customer's head is identified and tracked as is the overall body location and motion.
Information from multiple customers can be built up into an overall picture of where they go and how long they stay there.
One way to visualize this easily is with a "Customer Presence Map" or "heat map". This type of analysis can help identify where customers are spending their attention within your store.
One way to visualize this easily is with a "Customer Presence Map" or "heat map". This type of analysis can help identify where customers are spending their attention within your store.
As noted in the charts above, Adveyesor can be used to monitor people outside of your business in addition to inside, giving you a powerful tool to analyze customer behaviors even before they decide to enter your store.
Don't forget about vehicle traffic! Many customers drive by your business every day. Wouldn't you like to know how many potential customers there are, and measure your success at drawing them inside?
I hope you are as excited by the possibilities as I am! It is always better to have information to make grounded business decisions - and understand the impact of those decisions - than rely on gut feel or rules of thumb. Adveyesor is a powerful tool to give you the missing information that you need about your business, in your location, with your customers, simply by positioning some cameras to monitor activity 24/7.
I would love to hear about the business problems that you are trying to solve. Post them in the comments below and lets discuss them!
- Clay
- Clay
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