IntelLens LLC was founded the day after Independence Day this year - July 5, 2013. The story goes back a bit farther though. The first full day of work on what was to become IntelLens was Monday, February 4, 2013. At this point in late September that brings the total time to 7 1/2 months of intense development. I hope that you have read through the web site by now, and if you are reading this there is a good chance that you are intrigued by the concept but are wondering "Where is the proof? Show me something more concrete."
I am extremely pleased with the progress that has been made so far. For the last two months I have had prototypes deployed at my retail store which have led to many improvements and enhancements in the product. Right now
four cameras are monitoring human and vehicle traffic inside and around my store and providing automatic daily reports to me by e-mail and text message.
The results are very interesting and often surprising. On several occasions I have been sure that the charts could not be correct (and therefore another bug needed to be fixed) only to investigate the images and data using the built-in tools and discover that it was the customers that were exhibiting the unexpected behaviors! To me this is an excellent sign of the usefulness and value of the Adveyesor solution. Even though we may feel that we understand our customers very well as owners and managers, having a tool that is always watching and always collecting unbiased information on customer behaviors can teach us something new.
I am very excited about developing (and using) this new type of business analysis tool since it provides knowledge of a portion of the decision to purchase that has been missing until now. What gains can be made by better understanding actual customer behaviors before they reach the point of sale? How much improvement in store performance can be made by learning from potential and actual customer interactions with products and displays?
Having knowledge is always preferable to not having knowledge, and I am highly confident that new and valuable ways of using the Adveyesor tool and the knowledge it provides will deliver big impacts on the bottom line!
In the near future I will post case studies from my store and show concrete examples of using Adveyesor in the retail environment. Like IntelLens on Facebook and subscribe to the IntelLens Twitter feeds for news and updates.
Clay
I am extremely pleased with the progress that has been made so far. For the last two months I have had prototypes deployed at my retail store which have led to many improvements and enhancements in the product. Right now
four cameras are monitoring human and vehicle traffic inside and around my store and providing automatic daily reports to me by e-mail and text message.
The results are very interesting and often surprising. On several occasions I have been sure that the charts could not be correct (and therefore another bug needed to be fixed) only to investigate the images and data using the built-in tools and discover that it was the customers that were exhibiting the unexpected behaviors! To me this is an excellent sign of the usefulness and value of the Adveyesor solution. Even though we may feel that we understand our customers very well as owners and managers, having a tool that is always watching and always collecting unbiased information on customer behaviors can teach us something new.
I am very excited about developing (and using) this new type of business analysis tool since it provides knowledge of a portion of the decision to purchase that has been missing until now. What gains can be made by better understanding actual customer behaviors before they reach the point of sale? How much improvement in store performance can be made by learning from potential and actual customer interactions with products and displays?
Having knowledge is always preferable to not having knowledge, and I am highly confident that new and valuable ways of using the Adveyesor tool and the knowledge it provides will deliver big impacts on the bottom line!
In the near future I will post case studies from my store and show concrete examples of using Adveyesor in the retail environment. Like IntelLens on Facebook and subscribe to the IntelLens Twitter feeds for news and updates.
Clay
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